Implemented comprehensive tracking for a psychiatric consultation service using Google Tag Manager (GTM). Configured custom tags, triggers, and variables to track Calendly bookings and HubSpot form submissions. This setup enabled accurate lead attribution in Google Analytics 4 (GA4) and Facebook Ads. The project provided clear visibility into user behavior and conversion paths, empowering the client to make data-driven decisions and improve ad targeting for high-quality lead generation.

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In this project, I implemented Hyros tracking and advanced attribution models to enhance the accuracy of lead and conversion data across multiple ad platforms. I integrated Hyros with ‍Social media, Facebook Ads and Google Ads, ensuring complete tracking visibility. The client was able to identify true ad performance, reduce wasted spend, and scale profitable campaigns with data-backed confidence.

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Project description. I successfully completed a project focused on GA4 Enhanced E-commerce Tracking and Google Ads Conversion Tracking. I set up and optimized Google Analytics 4 to deliver in-depth insights into e-commerce performance, while accurately tracking key conversions such as product views, add to cart, checkout, and purchases. This seamless integration between GA4 and Google Ads allowed the client to make data-driven decisions, optimize ad performance, increase ROI, and improve the overall customer experience.

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I implemented TikTok Pixel tracking with Events API (server-side tracking) for a client’s website to ensure accurate conversion measurement despite browser limitations like ad blockers. This setup enabled direct event data transmission from the server to TikTok, improving conversion attribution and campaign optimization. The enhanced tracking provided reliable insights into user actions, helping the client scale their TikTok ad performance based on real user behavior.

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This Looker Studio report, powered by Google Analytics 4 data, provides clear and actionable insights into business performance. It features visualizations of sales performance by product category and region, inventory forecasts, and outlet trends. Key metrics such as closing inventory, days of stock, and average sales offer a comprehensive view of operational health. With interactive filters for category and brand, the dashboard allows users to easily explore data and make informed decisions about inventory and business strategy.

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I successfully implemented Facebook/Meta Pixel with server-side tracking (Conversions API) for an e-commerce website. The goal was to improve data accuracy and tracking reliability by sending event data directly from the server. The setup included advanced tracking for dynamic purchase values, add-to-cart, view content, and other key conversion events. As a result, the client achieved better campaign attribution and optimization, even with limited browser data due to iOS and privacy restrictions.

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