TikTok Pixel & Conversion API Setup
I implemented TikTok Pixel tracking with Events API (server-side tracking) for a client’s website to ensure accurate conversion measurement despite browser limitations like ad blockers. This setup enabled direct event data transmission from the server to TikTok, improving conversion attribution and campaign optimization. The enhanced tracking provided reliable insights into user actions, helping the client scale their TikTok ad performance based on real user behavior.
