I implemented TikTok Pixel tracking with Events API (server-side tracking) for a client’s website to ensure accurate conversion measurement despite browser limitations like ad blockers. This setup enabled direct event data transmission from the server to TikTok, improving conversion attribution and campaign optimization. The enhanced tracking provided reliable insights into user actions, helping the client scale their TikTok ad performance based on real user behavior.

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I successfully implemented Facebook/Meta Pixel with server-side tracking (Conversions API) for an e-commerce website. The goal was to improve data accuracy and tracking reliability by sending event data directly from the server. The setup included advanced tracking for dynamic purchase values, add-to-cart, view content, and other key conversion events. As a result, the client achieved better campaign attribution and optimization, even with limited browser data due to iOS and privacy restrictions.

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