Implemented comprehensive tracking for a psychiatric consultation service using Google Tag Manager (GTM). Configured custom tags, triggers, and variables to track Calendly bookings and HubSpot form submissions. This setup enabled accurate lead attribution in Google Analytics 4 (GA4) and Facebook Ads. The project provided clear visibility into user behavior and conversion paths, empowering the client to make data-driven decisions and improve ad targeting for high-quality lead generation.
In this project, I implemented Hyros tracking and advanced attribution models to enhance the accuracy of lead and conversion data across multiple ad platforms. I integrated Hyros with Social media, Facebook Ads and Google Ads, ensuring complete tracking visibility. The client was able to identify true ad performance, reduce wasted spend, and scale profitable campaigns with data-backed confidence.
Project description. I successfully completed a project focused on GA4 Enhanced E-commerce Tracking and Google Ads Conversion Tracking. I set up and optimized Google Analytics 4 to deliver in-depth insights into e-commerce performance, while accurately tracking key conversions such as product views, add to cart, checkout, and purchases. This seamless integration between GA4 and Google Ads allowed the client to make data-driven decisions, optimize ad performance, increase ROI, and improve the overall customer experience.