I was running ads for a local coach.
The leads looked great on paper
But almost none of them showed up for calls.
➘ Something was off
So I dug into the data.
→ 80% of the budget was going to the wrong cities
Places where the offer didn’t even make sense.
That one insight changed everything.
↳ I removed 6 poor-performing locations
↳ Doubled down on 3 high-intent zones
↳ ROI went up 3X in just 2 weeks
If you’re running Google Ads without location filters
You’re not just wasting money
You’re attracting the wrong people
Here’s what to do:
° “Check your location report every 7 days”
° “Remove cities with high spend and zero conversions”
° “Use “People in or regularly in” for tight targeting”
° “Test city-level campaigns for even better control”
° “Most advertisers treat location as an afterthought.”
° “But it’s one of the easiest ways to boost ROI fast.”
➘ You don’t need a bigger budget
You just need smarter targeting.
What’s one location tweak that helped your ads perform better?
