- Want to let people know about your product or service?
- Google Ads can be your best marketing weapon.
- But how do you get started?
- If Google Ads feels too complicated, don’t worry!
- Here’s a super simple guide to launch your first campaign in just 10 steps. 😇
💡 Let’s get started:
🔹 1. Create a Google Ads Account
To run Google Ads, the first thing you need is an account.
If you have a Gmail, you’re ready to begin.
Go to the Google Ads website and sign up with a few easy steps.
🔹 2. Set Your Campaign Objective
What’s the main goal of your ad?
- Want more customers? Choose Sales.
- Want more visitors? Choose Website Traffic.
- Want to build brand awareness? Choose Brand Awareness.
🔹 3. Define Your Audience Targeting
Who is your audience?
Decide their age, location, interests, and device usage.
For example, if you’re targeting people in New York, set the location to only show ads in New York.
🔹 4. Do Keyword Research
It’s important to know what your customers are searching for.
Use the Google Ads Keyword Planner Tool to find the right keywords.
Also, look at what your competitors are using.
🔹 5. Set Budget and Bidding
How much do you want to spend daily?
What’s your target cost per click?
Example:
Daily Budget = $500
CPC (Cost Per Click) = $5
🔹 6. Choose Your Ad Format
Google Ads offers several formats:
- Search Ads – Show on Google search results.
- Display Ads – Show as images/banners on websites.
- Video Ads – Show on YouTube in video format.
🔹 7. Write a Compelling Ad Copy
Your ad copy defines 70% of your campaign’s success.
- Write an eye-catching title
- Keep your message short and clear
- Use a Call-to-Action (CTA) like “Buy Now” or “Learn More”
🔹 8. Create a Landing Page
The page visitors land on after clicking your ad should be:
- Mobile-friendly
- Fast-loading
- Relevant to the ad content
🔹 9. Launch Your Campaign
Once everything is ready, click the “Publish” button. 🎉
Your campaign is now live!
🔹 10. Analyze Performance
Monitor how your campaign is doing.
Check metrics like:
- Click-Through Rate (CTR)
- Impressions
- Conversions
Adjust your budget and keywords to get better results.
💡 Bonus Tips:
Don’t expect everything to be perfect the first time.
Learn from your mistakes.
Keep optimizing regularly, and you’ll become a skilled digital marketer in no time!
How was your experience running your first Google Ads campaign? Or are you planning to start one soon? Let us know in the comments!
Want to Take Your Google Ads Campaign to the Next Level?
Each of these 10 steps can be done at a basic level, but to make your campaigns more advanced, data-driven, and result-focused, you’ll need expert strategies and real-time decisions.
📈 If you’re serious about growing your business through Google Ads,
📞 If you need any help with this, you can book a 1:1 call with me.
I’ll guide you step by step, tailor your campaigns, and help you avoid costly mistakes.
